All-Weather Case Audience Analysis Memo Essay Example | Topics and Well Written Essays - 250 words

All-Weather Case Audience Analysis Memo - Essay Example The VP is the primary audience in the conversation. The secondary audience includes the other four managers in the marketing department of the company, and the other seven executives. The number of audience determine how Miguel, Linda and Doug as they prepare to meet the marketing department. In order to pass the message about benefits of using the newly introduced performance appraisal system in the company, it is crucial to understand the audience first. In order for the speaker to convince the audience, he or she must defend each point in support of the message he wants to pass. In this case, the speaker must understand the working of the Web-based system and the unique features it has that rates it higher than the ordinary methods of appraisal. The speaker has to expect objection from the audience either due to ignorant about the new idea or its viability. The speakers need to create a favorable atmosphere to the audience to attract them to listen keenly as they explain the new idea. This system will help save on the time lost in managing the ever increasing documents of staff records in the company. Since the company has a large number of employees, it is necessary to keep track of each member of the staff and increase efficiency during staff appraisal. The system will enable the company to increase its net profit from the current $25 million by reducing the company expenses. Presently, the company is spending a lot of its income on running costs, which are unnecessary due to ordinary data handling

Anatomy in MRI (Magnetic resonance imaging) Essay - 4

Anatomy in MRI (Magnetic resonance imaging) - Essay Example These collisions eventually cause the molecules to follow different trajectories, described as random walk. (m852, module1) Diffusion tensor imaging (DTI), on the other hand, is another MRI sequence which is indicated for tissues with internal stuctures demonstrating anisotropy similar to that of some crystals, such as white matter axons in the brain or heart muscle fibers. With this anisotropic structure, the water molecules will diffuse faster along the internal structure and slower as it moves perpicularly. Hence, the direction of movement of the molecules, whether parallel or perpendicular to the internal structure will cause a change in the rate of diffusion. The infrastructure of muscle fibre is complicated. This infrastructure determines the functionality of the muscle itself. Diffusion tensor imaging (‘DTI’) is a technique that can be used to better the muscle fibre/functionality relationship (Damon et al, 2002, pp.97-104). In addition to investigation of skeletal muscles, DTI is used for viewing the muscles of the heart, kidney, spinal cord, and brain. DTI is a non-invasive technique that is particularly used for in vivo analysis (Frank et al, 2010, p. 1510). For example, researchers are increasingly interested in the direction information concerning fibrous structures in muscle that DTI can reveal (Villanova et al, 2005, pp 1-38). Direction information concerning fibrous structures in white matter can also be obtained. The following figure, Figure 1, shows Images of the white matters comparing children and adolescents using DTI technology (Barnea Goraly et al 2005, p. 1849). DTI measuring water diffusion in vivo is a pioneering modality (Villanova et al, 2005, pp 1-38). The theory behind DTI is based of cell physiology. Within the cell, the cell membranes and proteins influence the flow of water. These cell membranes and proteins tend to limit the diffusion rate